Released on = December 11, 2006, 11:23 am

Press Release Author = Tom Johnson

Industry = Management

Press Release Summary =
I-Marketing Management (http://www.imarketingmanagement.com) launches SEO Service
for Independent Agents.



Press Release Body = I-Marketing Management has launched a search engine
optimization service that will help improve the placement of agency and broker Web
sites on popular online search engines such as Google and Yahoo, said Laurie
Donohue, executive director of I-Marketing Management, a van Aartrijk Group partner.


I-Marketing Management customizes branding plans for independent agency owners who
have neither the time nor expertise to manage an in-house marketing function.

"An important branding opportunity often overlooked by insurance agents and brokers
is the Internet," says Donohue. "Consumers-individuals and business owners alike-use
the Internet to research insurance provider options, yet the greater majority
doesn't purchase insurance online because they desire the expertise and hands-on
service provided by an insurance agent.

"Many agents and brokers are missing out on this growing market because consumers
are not able to find their firm's site through routine Web searches," adds Donohue.
"I-Marketing Management's search engine optimization service will help agents and
brokers better position their agency Web sites and connect the firm with local
consumers."

Simply having a Web site doesn't ensure that consumers will be able to find it, says
Donohue. "It takes a thoughtful approach to building a Web site as well as an
understanding of how search engines work to ensure a higher placement in a search
engine's results hierarchy," says Donohue. "I-Marketing Management is monitoring
many variables that factor in high-placement success and will use this knowledge to
help independent agencies and brokerages connect with consumers via the Internet."

For instance, among the many factors that determine a Web page's search results
placement are the search phrases used by consumers. Because one-word searches return
too many irrelevant results, research conducted by the Direct Marketing Association
reveals that 30 percent of Web surfers use two-word phrases and 24 percent use
three-word phrases.

"I-Marketing Management will work with agency owners to find the search phrase that
will increase its Web site's chances of appearing on the first page of a Google, MSN
or other Internet search engine results page," explains Donohue.

Other strategic steps and proven techniques that I-Marketing Management will
implement include sitemap development, metatag formatting, info file creation
targeted for search engine robots, search engine submissions, relevant link
population, and ongoing monitoring and maintenance.

In addition to online marketing strategy, I-Marketing Management offers independent
insurance agents and brokers marketing planning and execution; advertising and
direct e-mail creative; co-op advertising support; public relations, and
plan-effectiveness measurement. For more information or to join, visit
www.imarketingmanagement.com.

Based in Springfield, VA, The van Aartrijk Group LLC (www.Aartrijk.com) provides
strategic and tactical communication services to build brands in the insurance and
financial services industry, including agencies, brokers, carriers, professional
associations, and technology companies.


Web Site = http://www.imarketingmanagement.com

Contact Details = 410 S. Ware Blvd.-6th Fl
Tampa FL 33619
1-877-643-0137
info@yourseoexpert.com